Diverse expertise, comprehensive experience and genuine passion

Panostaja has a long history in Finnish capital investment in cooperation with Finnish companies and owners. Over the course of our history, we have accumulated a wealth of experience – in both successes and failures. However, we are very proud of our open-minded approach that challenges established practices. Learning and reinvention are important elements in our operations and values. The significance of this attitude is highlighted especially when the rate of change accelerates.   Read more

Since the beginning, it has been clear that active ownership is based on mutual respect and trust between all parties and partners. For us, operational openness and transparency are key in everything we do. To us, our holdings are customers and we measure their satisfaction annually and develop our own operations based on the feedback received.

We want to leave a permanent mark in the companies we own. We believe in lasting change and improving the nature and quality of our operational processes. These are also the elements of creating permanent ownership value. At the center of everything, however, is the individual, who must be provided with the opportunities to learn and grow with the company. Better companies are cultivated through better management.

Team

Tapio Tommila Tapio Tommila CEO, Media Connections +358 40 527 6311
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I have been working for Panostaja in a variety of roles since 2006. Over the course of these years, I have had the privilege of meeting numerous inspiring entrepreneurs and learning about a lot of companies, each more interesting than the last. It has been very rewarding to work with the key personnel of Panostaja companies in a variety of fields, which has enabled me to be involved in the building of many wonderful new stories of growth. What I like most about my work is its variable nature and the opportunity to collaborate extensively with different kinds of people.

My own background is in finances and corporate restructurings, but over the years I have learned a lot about completing changes and enabling growth, and most of all about the irreplaceable role of committed and competent people.

I primarily spend my free time with my family and my kids’ hobbies. I also try to find the time for gym workouts and other exercise each week. The pier of my summer cabin is the best place to relax in the summer.

Juha Sarsama Juha Sarsama Investment Director +358 40 774 2099
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I began my career at the end of the 1980s, which was when capital investment began to grow as a business in Finland. I worked as a corporate acquisition expert for 12 years, assisting both entrepreneurs and investors with acquisitions of varying sizes. Even then, listings were also part of my purview. In 2000, I switched to the other side of the table and assumed operational responsibilities – before coming to Panostaja, I worked as the CFO and CEO of a software company and the administrative director of a large group. There have been many successes along the way, but also some failures.

I am interested in everything new – among other things, I am a health technology enthusiast. In fact, in my work I am specifically fascinated by change and the related challenges. To me, managing change successfully is an area that requires life-long learning. Coping and performance under pressure are also close to my heart: the well-being of the manager is reflected by the entire organization.

Due to my background in sports (ice hockey and the Tampere-based team Tappara), I spend a lot of my free time with sports. Fly fishing with my two adult sons is another important hobby. I also usually have two to three unfinished books on my nightstand – and sometimes I even finish them.

Miikka Laine Miikka Laine Investment Director +358 50 595 5544
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I came to work for Panostaja toward the end of 2015. I am responsible for new investments, which means that I meet with companies and entrepreneurs on a weekly basis. My goal is to find companies that aim for strong development and growth. I have experience in law and financial administration. My areas of expertise include strategic efforts, corporate acquisitions, financing and law.

Over the years, I have accumulated experience in business development by working in the Boards of nearly ten different companies. In addition to the strategic efforts, I have learned a lot from being involved with investment decisions and corporate acquisitions, and the journey has been very interesting. Alongside board work, I have been a CFO and partner in a number of SMEs and in charge of listings at investment banks.

In terms of my personality, I would characterize myself as an easy-going workaholic. That said, I do have hobbies to balance my work load – I particularly enjoy boating, outdoor recreation and cross-country skiing. At home, I take orders from my wife, three teen sons and dog.

Minna Telanne Minna Telanne Development Director +358 400 172 477
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Growth, change and management have formed the common thread throughout my work career. I have worked in a variety of roles promoting growth and reinvention in companies large and small. Business responsibility, entrepreneurship, sales work and various development roles have provided me with a diverse range of expertise and an expansive set of tools. When you have been involved in bringing about growth and change, identifying the ingredients of a good growth story is easy. A solid foundation is built with the right strategic choices, people and competence.

I started with Panostaja in January 2013. I find the position of development manager to be an excellent vantage point into the process of creating amazing stories of growth. For me personally, operational effectiveness has always been important. As such, the best thing about my job is to be actively involved in the development of our investment targets and see the people create the results. In addition to board work, I am involved in a variety of projects and steering groups. In the big picture, my job is to promote the implementation of the investment strategies of our holdings through various operating models and tools.

In my free time, I enjoy golf and tennis. Walking my dog is also an excellent way to relax.

Katri Lahtinen Katri Lahtinen CFO +358 40 8204522
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My background is in financial management expertise, and I am the newest member on the Panostaja team.  I started as CFO at Panostaja in early 2019, and have worked in many kinds of financial management assignments in different companies since 2002. On my way, I have had the opportunity to work in extremely different companies with owner structures varying from large international groups to capital investors and private persons. During my career, I have noted the great effect that ownership has on the development and operating methods of a company. Therefore, I’m extremely happy to be able to join the team of a strong Finnish owner and help create new growth stories. 

I spend most of my free time with my family and children, not forgetting our decisive little terrier. In summertime, our family likes to spend time at our summer cabin. 

Juha-Pekka Aatola Juha-Pekka Aatola Group Business Controller +358 50 400 0931
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I am an experienced professional in internal accounting and reporting. I joined the Panostaja team in 2012. During my 20 years of work, I have become familiar with Excel and a wide range of other tools in a variety of controller tasks. My education is in business, but I have some qualities of a practical engineer as well, which is why I do not shy away from more technical approaches to things.

My duties involve financial monitoring and reporting in relation to the business development of our holdings. I am responsible for the coordination of forecasting and strategy processes from the financial standpoint. I also take part in the various financial development projects of our investment targets, including the development of management accounting and reporting and the management of working capital. The most rewarding part of my job is to observe and support Panostaja companies in varying fields and developmental phases on their path towards growth.

Laid-back sports, preferably games you play with a stick or racket of some kind, are very much part of my spare time. In the winter, I go ice swimming a couple of times a week, which is a great way to reset any work-related and other worries.

Virpi Luoma-Marttila Virpi Luoma-Marttila Group Financial Controller +358 50 557 5911
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I entered the diverse and interesting world of Panostaja in 2007, by way of the University of Tampere, Fujitsu-Siemens and Patria. I mainly work with the Group’s external accounting and reporting. My duties at Panostaja have offered plenty of challenging group accounting tasks amongst a highly professional yet wonderfully laid-back team.

I spend most of my free time with horses and dogs. I like to spend the summer season at my summer cabin and, in the fall, I usually enjoy the bounty of the beautiful Finnish forests by gathering mushrooms and hunting with my dogs.

Niko Skyttä Niko Skyttä Investment Leader +358 40 356 4867
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I have a diverse background and extensive experience in corporate acquisitions. I have been with Panostaja since 2011. The most fascinating aspects of capital investment are changes and their management, enabling development, making correctly-timed strategic choices and, most of all, the people who make all of this possible.

I have had the privilege of working with entrepreneurs to build many amazing success stories from a variety of starting points and by a variety of means. I seize opportunities for growth and cooperation with a professional yet laid-back grip. I want to set my goals high and ensure the prerequisites for success.

I mostly spend my free time with my family and sports-related hobbies, the latest of which is tennis. In the summer, I also try to find time for boating, fishing and spending time at my summer cabin.

Henri Falck Henri Falck Investment Analyst +358 40 773 5426
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I joined the Panostaja team as an intern in the spring of 2015. After the thesis I completed for the company, I stayed onboard as an investment analyst, so Panostaja provided me with my first actual job. I have a master’s degree in Production Economics from the Tampere University of Technology.

I find my work at Panostaja to be extremely meaningful, and I particularly enjoy getting to know the value creation chain and entrepreneurs in a variety of fields. The best part of my job is identifying the growth potential of different SMEs and discussing the acceleration of the companies’ growth with the entrepreneurs and partners involved.

Among other things, my area of responsibility encompasses finding and analyzing new investment targets, preparing market and field analyses, conducting valuations and completing other tasks related to the corporate acquisition process with the investment team.

I spend my free time with a variety of sports, the most near and dear to my heart being running and boxing.

Milla Store Milla Store Administration Specialist +358 50 685 70
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For a graduate of pedagogy, the adventure in the world of investments has been very interesting. I started with Panostaja in November 2013, and my duties consist of administrative, communications and development tasks. The enticing and varying work tasks and the excellent team I get to work with have ensured my enjoyment at Panostaja.

Before Panostaja, I worked in varying HR tasks.

Sports and exercise are close to my heart, and I have been to many a hiking trail and ski slope with my boys, who are now in elementary school. In my free time, I relax with my family, books and good friends, in addition to sports.

Panostaja Advisory Network

Success is created through strong and diverse expertise. Panostaja’s network of experts supplements and bolsters both our expertise and that of investment targets’ management personnel. The core idea behind the arrangement is to ensure the diversity of competence, viewpoints and experiences. Our network consists of change managers, entrepreneurs and business managers in a variety of fields.

The Network includes

Thomas Enholm Thomas Enholm
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Thomas Enholm

I am an experienced business lead, corporate advisor and change maker with a customer and digital-centric mindset.

Drawing on my extensive experience in business development in global industries and service sectors, I work currently with national and international businesses to define and implement change, growth initiatives and commercial development.

I also offer transformative insights into organisational management, marketing, sales and profit performance. I have worked with Grey Group Global, Kunde & Co Global and several other European consultancies.

Currently I am working as an adviser within corporate strategy, digital transformation and business development in Central Europe and the Nordics. I am based near Zürich, Switzerland.

Repe Harmanen Repe Harmanen
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Repe Harmanen

CEO, M.Sc. (Econ.)

Board Chairman at Hygga Oy and Board Member at Teknoware Oy

My core expertise encompasses matters related to technology, strategies, corporate acquisitions and business development.

I have worked in various duties related to business management for both large and small companies in Finland and abroad.

Jukka Laakso Jukka Laakso
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Jukka Laakso

Thanks to my experience in entrepreneurship, I have been able to forge a path that enables me to help companies tackle growth-related challenges.

I like to take on more than one thing at a time and am particularly passionate about facing challenges related to service development and change management.

And if you complement the above with a dash of agile utilization of modern technologies, my favorite cocktail is done!

 

Tiina Laisi-Puheloinen Tiina Laisi-Puheloinen
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Tiina Laisi-Puheloinen

I am an experienced professional of sales and management.

I have worked for large companies, including Sanoma digital media and Isku in the furniture industry. I am also familiar with the public sector, having worked for the Finnish Defence Forces for the early part of my career.

Currently, I am a partner and Board Chair at Priceff, which provides autodynamic pricing services.

Marko Luhtala Marko Luhtala
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Marko Luhtala

Digitalization Consultant

I help companies build new business through digitalization and data. I specialize in scaling various digital services and operating methods for integration into a company’s day-to-day business. In my opinion, the challenge with the transition to digital economy has to do with leadership, not technology. I have 20 years of experience in digitalization as an international business executive, technology entrepreneur and management advisor.

Krista Naumanen Krista Naumanen
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Krista Naumanen

Culture & Business Advisor, Futurice

I am a management consultant and trainer. I specialize in change management, strategic business projects and the creation of innovation processes within organizations. I have a background in information system management from Aalto University School of Business and in social psychology.

Mika Peippo Mika Peippo
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Mika Peippo

Director, Services

I have an extensive skillset in the service business as well as more than 15 years of experience in operations management in security technology, the metal industry and media. I am currently responsible for B2B services business and the management of B2B development projects at Sanoma Media Finland Oy.

Change is always an opportunity!

 

Marko Penttinen Marko Penttinen
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Marko Penttinen

CEO, Komas Oy

I am most comfortable in situations of change where there is need for new perspectives and the ability to put new operating models into practice while being actively involved in the transition.

Juha Pinomaa Juha Pinomaa
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Juha Pinomaa

MSc/MBA

I work as a management consultant at my own consulting firm and as a board professional, chairing the Board of Directors of Betolar Ltd, for example. My previous positions have included working as the CEO of Suunto and as a manager for Nokia.

Over the course of my career, I have lived for 10 years in Asia and the United States.

My strengths include supporting companies in building growth in an international environment and providing diverse insight into the commercialization of innovations.

Robert Torvelainen Robert Torvelainen
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Robert Torvelainen

Public Policy Associate/Uber

A passionate do-gooder who jumped from politics to the world of startups and is excited by growth and effectiveness.

Rita Valve Rita Valve
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Rita Valve

M.Sc. (Econ.), ABM

Change Manager and Business Advisor

Investor in Growth Companies and Startups:

I have more than 25 years of experience in international business from the metal, mechanical engineering and electrical accessories industry. I have lived and worked in Austria, Hungary, Turkey, France and Germany.

 

Key Figures

Net Sales

199,7 M€

Ebit

27,1 M€

Personnel

2043

Share Capital Market Value

52,1 M€

Responsibility

Panostaja is committed to operating as an active shareholder in accordance with its principles of responsible investment. In the process of making new investment decisions and developing portfolio companies, we consider not only financial perspectives, but also issues related to the environment, social responsibility and good governance (ESG) as well. We believe that taking these perspectives into consideration in the decision-making process and procedures related to ownership is vital for our portfolio companies as well as the long-term success of Panostaja.

Panostaja’s Principles of Responsible Investment

Code of Conduct of Panostaja

 

Transparency

Panostaja is a member of the Finnish Venture Capital Association (FVCA) and complies with the rules and guidelines of the Association. The FVCA has issued a set of guidelines to promote transparency in the venture capital and private equity industry. Panostaja meets these requirements.

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