To Panostaja, growth and ownership are much more than business

Panostaja is an investment company that owns and develops Finnish SMEs. At Panostaja, ownership is active partnership, development of management work, identification of growth potential and facilitation of reaching full potential.

To Panostaja, growth and ownership are responsible and long-term work for success.

Our Operation Model

We are actively looking for companies with a healthy financial situation that we believe will rise to the top of their field with our support. We bring tools to the company that support business know-how and strategic leadership. We also assist the companies in securing financing and implementing corporate acquisitions.

  1. Recognizing the value creation potential of an SME and preparing an investment strategy

    Purchasing a majority share and engaging minority shareholders

    Investments from the company’s own balance enable independently guided long-term ownership

    The net sales of acquired companies is typically MEUR 5–50

  2. Implementation of investment strategy; growth, corporate acquisitions and operational efficiency

    Board and strategy work Development of business and management; active support, tools and systems

    Development of management expertise

  3. Continuous monitoring of the corporate acquisitions market and valuation levels

    Realization of value increases in conjunction with the sale of holdings

    The goal is to secure the best possible return on investment


Panostaja is committed to operating as an active shareholder in accordance with its principles of responsible investment. In the process of making new investment decisions and developing portfolio companies, we consider not only financial perspectives, but also issues related to the environment, social responsibility and good governance (ESG) as well. We believe that taking these perspectives into consideration in the decision-making process and procedures related to ownership is vital for our portfolio companies as well as the long-term success of Panostaja.

Panostaja’s principles of responsible investment

Code of Conduct of Panostaja



Panostaja is a member of the Finnish Venture Capital Association (FVCA) and complies with the rules and guidelines of the Association. The FVCA has issued a set of guidelines to promote transparency in the venture capital and private equity industry. Panostaja meets these requirements.

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Panostaja Oyj’s Privacy Statement, Customer and Partner Register

Key Figures

Net sales

199,7 M€


27,1 M€



Share capital market value

52,1 M€


Tapio Tommila Tapio Tommila CEO, Media Connections +358 40 527 6311
Juha Sarsama Juha Sarsama Investment Director +358 40 774 2099
Miikka Laine Miikka Laine Investment Director +358 50 595 5544
Minna Telanne Minna Telanne Development Director +358 400 172 477
Juha-Pekka Aatola Juha-Pekka Aatola Group Business Controller +358 50 400 0931
Virpi Luoma-Marttila Virpi Luoma-Marttila Group Financial Controller +358 50 557 5911
Niko Skyttä Niko Skyttä Investment Leader +358 40 356 4867
Henri Falck Henri Falck Investment Analyst +358 40 773 5426
Milla Store Milla Store Administration Specialist +358 50 685 70